Commitment to the cause

by Rhys Llywelyn, Hybu Cig Cymru marketing manager

FUW members may be aware of the recent good news that we will be receiving £1.5million of extra funding over the next three years as part of an Enhanced Export development Programme.

The news was announced by the cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths AM on our stand at the world’s largest food and drink trade event, Anuga, held in cologne.

The event is always a key opportunity to put Welsh red meat on a global stage and this year it was particularly special given the cabinet Secretary’s announcement.

The funding will begin in April 2018 and will boost our efforts in obtaining prosperity and long term security for the red meat sector as Brexit decisions are negotiated and implemented.

In recent years, we’ve seen growth and success in the overseas markets export markets. With this extra funding we can continue and build on the work we have already done in establishing the Welsh Lamb and Beef as brands synonymous with quality and excellence.

Additionally, we can continue to build and explore trade opportunities at home in the UK, in Europe and beyond, ensuring that a secure future lies ahead for the Welsh red meat industry.

So, it is heartening to see the cabinet Secretary and the Welsh Government investing in the future and we are grateful for their support through the challenging times which lie ahead.

The commitment they have shown is a commitment not only to the Welsh red meat industry but to farmers and the rural economy as a whole, and we are looking forward to working with the government, levy-payers and industry partners to secure success over the coming years.

If you are interested in learning more about what we have planned going forward then I would like to extend a warm invitation for you to join us at our Annual conference which will be held on November 9 at the Vale hotel in the Vale of Glamorgan.

Titled ‘Fit for the future: Welsh red meat and the modern consumer’ trade and health will be among the topics discussed on the day. The conference is free to attend and our speakers include the cabinet Secretary, Lesley Griffiths AM, dietitian dr carrie Ruxton and hcc chair, Kevin Roberts.

For more information or to book your place, phone 01970 625050 or e-mail

We would be delighted to welcome FUW members to what promises to be a day of lively debate and discussion.

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