A NEW website aimed at trade professionals with an interest in Wales’ red meat industry is now live.
The website – http://hcctrade.com/ – was produced following calls for a separate platform for importers, exporters, multiple retailers, butchers and the foodservice sector to obtain information and assistance that’s relevant to their businesses.
Created by Hybu Cig Cymru (HCC), it includes an introduction to Welsh Lamb and Welsh Beef as well as the PGI (Protected Geographical Indication) status. There is a section for multiple retailers and high street butchers who work within the home market, as well as information for the foodservice sector.
Butchers and restaurateurs who are keen to become members of HCC’s Butchers’ Club and Welsh Lamb Club can also download the application forms from the website. As HCC is active in many markets across the world, a page has also been created for exporters and importers.
This information is available in English as well as four other languages – French, German, Italian and Norwegian. “We are pleased to introduce this new website and look forward to building on it over the coming weeks,” said HCC market development manager Laura Pickup. “It is intended that the site will grow in content and will also be translated into other languages including Swedish and Danish.