FORMER Hybu Cig Cymru (HCC) employee Prys Morgan has been appointed the organisation’s new head of operations.
“I am delighted to announce that Prys is taking up this new and exciting role with HCC,” said chief executive Gwyn Howells.
“His in-depth expertise of the red meat industry built up over many years will prove to be invaluable as we put into operation our strategy to further develop a sustainable and profitable future for the sector in the years to come.”
Mr Morgan said: “I am looking forward immensely to the new challenges that this role entails.
“This is a pivotal time for the red meat industry, with changes to the Common Agricultural Policy coming into force and announcements about the new Rural Development Plan for Wales imminent.
“I am eager to ensure that HCC works with all its partners in the industry to ensure that the Welsh red meat sector continues to thrive.”
As HCC’s head of operations, Mr Morgan will have overall responsibility for the delivery of the organisation’s strategic aims across the industry development, market development and communications platforms.
Mr Morgan is a well known figure in the red meat industry and has extensive experience in all areas of the business.
He was most recently employed as livestock procurement controller with 2 Sisters Red Meat Limited. He was responsible for the dayto- day procurement of cattle and sheep for the St Merryn business in Merthyr, Bodmin and McIntosh Donald of Aberdeen.
Mr Morgan also worked for Vion, who were taken over by 2 Sisters in 2013, as their sheep procurement controller. He has also previously worked for the Meat and Livestock Commission, the Farm Business Survey Unit at Aberystwyth University and ADAS.
He returns to HCC after having previously worked as industry development manager for the organisation between 2003 and 2008.
Mr Morgan lives in Machynlleth and is currently a member of HCC’s board. He relinquished this position when he took up his new appointment March 30.