What is the BeefQ project?

THE BeefQ ‐ Beef Eating Qu ality project, fu nded throu gh the Welsh Government Ru ral Commu nities ‐ Ru ral Development Fu nd Programme 2014‐2020, will increase the eating qu ality and valu e of Welsh Beef produ ction throu gh the testing and demonstrationof anenhanced carcase qu ality grading system based onthe Meat

Stand ard s Au stralia (MSA) mod el.

The project is pre‐competitive, and the project team of IBERS, Aberystwyth University (coordinating); Qu eens University Belfast; Hybu Cig Cymru ‐ Meat Promotion Wales (HCC); Menter a Bu snes; Celtica Food s Ltd and Birkenwood International (Au stralia), are working closely with PGI certified Welsh Beef processors and wider

ind u stry stakeh old ers to ensu re ind u stry read y ou tpu ts. These ou tpu ts inclu de:

1. A BeefQ carcase eating qu ality grad ing system based on the Au stralianMSA model, validated for PGI Welsh Beef.

2. Carcase eating qu ality grader training so that a pool of grading expertise exists inWales.

3. A prototype web‐based system for sharing and benchmarking carcase eating qu ality grading data between processors and prod u cers.

4. Anagreed indu stry strategy for taking the carcase eating qu ality grad ing system forward inWales post BeefQ.

To learnmore abou t the BeefQ project please go to the BeefQ project website www.beefq.wales where you can also register to receive the newsletter. You canalso follow u s onTwitter @BeefQWales

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